Sobeys Announces $250,000 for Special Olympics National Summer Games

Special Olympics Canada 2018 Summer Games Organizing Committee  And Sobeys Announce $250,000 Sponsorship as a Celebration of 100 Day Countdown to the Games

Special Olympics Canada 2018 Summer Games will take place from July 31- August 4, 2018 in Antigonish, Nova Scotia.

Halifax, Nova Scotia, April 24, 2018 — Special Olympics Nova Scotia is honored to receive $250,000 in funding from Sobeys Co. as co-presenting sponsor for the Special Olympics Canada 2018 Summer Games (SO2018) to be held in Antigonish, Nova Scotia from July 31st to August 4th  at Saint Francis Xavier University. This funding highlights Sobeys’ dedication to the Special Olympics movement as official co-presenting sponsor of the National Games.

“We are excited to add the locally owned and operated, Sobeys Corporation to our Games family.  Sobeys will join The Michelin Corporate Foundation as our Co-Presenting Sponsors”, says Michael Greek, President and CEO, Special Olympics Nova Scotia. “We are extremely proud of these two co-presenting sponsors who have been engaged and inspired by our athletes both locally and nationally.” The presenting sponsors are joined by the National Games Major Partner, The Province of Nova Scotia and the Town and County of Antigonish. The support these great local businesses provide will add to the Games legacy. Special Olympics Nova Scotia is thrilled to be sending largest team in our history, with 114 athletes who will make up the 1451 Special Olympics members from chapters across Canada. Our games will be cheered on by an estimated 5,000 fans from Canadian hometowns.

“Our team is thrilled to support the Special Olympics Canada 2018 Summer Games, and we are particularly proud to be a lead sponsor right here in our home province of Nova Scotia,” said Michael Medline, CEO, Sobeys Inc. “We continue to be inspired by the athletes as they train hard and prepare for their events. Sobeys will be onsite throughout the games to fuel their performance with great food and cheer on our fellow Canadians every moment along the way. ”

“Special Olympics Canada is thrilled with the support from platinum, national partner Sobeys,” noted Sharon Bollenbach, CEO, Special Olympics Canada. “Sobeys has been an incredibly positive addition to the Special Olympics family through their commitment to providing nutritious food for our athletes, and community based nutrition sessions that offer education about healthier food options. Thank you Sobeys for continually going above and beyond to help our athletes eat better, feel better and do better.”

April 24th marks the 100 say countdown to the Games, last hosted by Nova Scotia in 1994. The National Games Organizing Committee has planned a very unique Opening Ceremony with the arrival of the Flame of Hope under the guardianship of the Law Enforcement Torch Run (LETR). Having left its home in Vancouver 2014, the Flame will travel from Prince Edward Island on May 20th and make its way across Nova Scotia where it will be ignited in the Games Cauldron (Unveiled today) on July 31st to mark the official kick off to the Games. Attending the Opening Ceremony will be a number of VIPs including Special Olympics Canada Board Chair and Olympian, Mark Tewksbury, Special Olympics Canada CEO, Sharon Bollenbach and Senator Jim Munson (TBC).

“When planning the event, we asked ourselves, what do we want to accomplish, what do we want to share with families from all across Canada that is unique to Nova Scotia?  Our planning started with our famous Maritime hospitality and grew from there.  The creation of the Games Cauldron, or Cairn in our case, is a true symbol of our Province”, said Mary Farrell, Games Opening Chair.

The public is invited to attend any and all Games related events to witness strength, courage, and determination encompassed with the true heart of sportsmanship and follow along on the journey #SO2018.  A complete schedule of events is now available on our website at www.so2018.com

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About the Special Olympics National Games: The Special Olympics Canada Summer and Winter Games started in 1974 and are national multi-sport Games for athletes with an intellectual disability. Over 45,000 athletes compete in training and competitions all across Canada supported by over 21,000 volunteers. It is the country’s largest multi-sport event for people with intellectual disabilities and provides our athletes with a development and competitive opportunity that prepares and qualifies them for Special Olympics World Games.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians since 1907. A wholly-owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 350 retail fuel locations. Sobeys, its franchisees and affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.

Special Olympics Contact :

Anne Marie Shannon, Director,  Marketing and Communications  Special Olympics Nova Scotia.   PH : 902-429-2266 x 2  Email : amshannon@sportnovascotia.ca

Sobeys Media Contact:

Jennifer McCrindle

Ph: 905.238.7124 ext. 2376

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